The Name Game
Recent headline in SPPP, “Is Med School Name Worth $150 M(illion)? The U May Find Out”. They report the University of Minnesota Medical School leaders are considering selling naming rights to the school for a big-time cash donation. The school is not balancing the budget currently.
We already have Xcel and Target’s name displayed on major local venues. Others are lining up to sponsor sports arenas at the U of M. Naming the medical school might require a committee to screen applicants, or would just the biggest checkbook win? Consider the possibilities. Can we live with the “Simon Delivers” School of Medicine? That would fit nicely in the obstetrics department, however. How about the “Great Clips” School? This might do a disservice to our heritage at the U of leader in transplant services and cardiovascular surgery. Would be politically incorrect to solicit funds from Green Giant to train bariatric surgeons? We are already familiar with Ronald McDonald’s presence on hospital campuses. Maybe Toys ‘R Us could jump into the pediatric sponsorship. Lots of Minnesota companies and lots of possibilities here. This will go through my mind all day. I am voting for Lifetime Fitness because it sounds more dignified, but IF they chose Green Giant they would already have green surgical scrubs for the doctors and only have to buy the elfin boots and leaf-like dress. Lots of possibilites.
Recent headline in SPPP, “Is Med School Name Worth $150 M(illion)? The U May Find Out”. They report the University of Minnesota Medical School leaders are considering selling naming rights to the school for a big-time cash donation. The school is not balancing the budget currently.
We already have Xcel and Target’s name displayed on major local venues. Others are lining up to sponsor sports arenas at the U of M. Naming the medical school might require a committee to screen applicants, or would just the biggest checkbook win? Consider the possibilities. Can we live with the “Simon Delivers” School of Medicine? That would fit nicely in the obstetrics department, however. How about the “Great Clips” School? This might do a disservice to our heritage at the U of leader in transplant services and cardiovascular surgery. Would be politically incorrect to solicit funds from Green Giant to train bariatric surgeons? We are already familiar with Ronald McDonald’s presence on hospital campuses. Maybe Toys ‘R Us could jump into the pediatric sponsorship. Lots of Minnesota companies and lots of possibilities here. This will go through my mind all day. I am voting for Lifetime Fitness because it sounds more dignified, but IF they chose Green Giant they would already have green surgical scrubs for the doctors and only have to buy the elfin boots and leaf-like dress. Lots of possibilites.
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