Monday, August 24, 2009

Sugar in the Morning, Sugar in the Evening, Sugar at Suppertime"

If you recognize the title as lyrics to an old tune you may be my age. I watched a PBS program this weekend of oldies and the McGuire Sisters were on singing that tune.
After being vilified in recent decades, natural sugar is enjoying a resurgence in popularity. Who knew we would look at sugar as a healthier option. Medical bulletins are now suggesting some of the sugar substitutes we thought would help us control weight aren't effective. It is back to sugar. Have you noticed ads for products proclaiming they contain real sugar? Go ahead and enjoy it. Even McDonald's has been promoting sweet tea with real sugar.
I will probably get a comment from the Sugar Institute or a similar organization for mentioning sugar. Maybe they can advise me if anyone has a patent on "sugar pills". You may be familiar with placebos being called "sugar pills". My attention was grabbed by the TV add for the quit smoking drug Chantix. It states 44% who tried it were able to quit smoking at the end of the 12th week. Good for them. That is great. It is very difficult to quit smoking and anything that works is wonderful. They also state that 44% quit on Chantix vs. the 18% who took sugar pills. That is why I see a possible business selling sugar pills for smoking cessation. 18% is not bad. Sugar pills are cheap and sugar is back in style. If one could secure the rights to the song "Sugar in the morning, sugar in the evening, sugar at suppertime" you could use it in the ads. I don't know if that is what the songwriter had in mind when he talked about sugar, though.

No comments: