Wednesday, January 10, 2007

Ode to Boniva (or the Dog Ate my Boniva Excuse)


Ah. I have found a kindred spirit. Today's St. Paul Pioneer Press Bulletin Board has a contribution from someone about the Boniva commercial by Sally Field. I blogged about this on December 15th. This is what was printed this am about the TV add for Boniva.

Badvertising (from the Bulletin Board at the Pioneer Press)
"Today's nomination has arrived via e-mail, from blue heron: "Is it just me, blue heron, or does the Boniva commercial starring Sally Field bother anyone else?
"In the commercial, Sally Field tells us that a friend of hers has to set time aside to take her osteoporosis medication. Apparently, Boniva is taken once a month.
"Am I really supposed to get all worked up over someone who has to set time aside to take a pill? How involved could that be? Would that person have to take time off work?
"I once worked at a place where employees called in sick for many reasons. Now they have another excuse: 'Uh, I can't come to work today. Yeah, I have to take my pill, and you know how involved that can be! Not sure I can be there tomorrow, either, because I have to take another pill. I'll let you know about the day after that.' "

This inspired me to write a limerick, that lowest form of poetry, about Boniva.

Ode to Boniva

If your bones are thinned out and too brittle
You’ve been forced to become quite committal
To weekly take pills
To avoid coming ills
That admit you into the hospital.

New Boniva saves time for us all
Who’re too busy for weekly protocol
Now once a month we can swallow
A fix for bones getting hollow
That break if we happen to fall.


Taking pills once a month now would yield
Three minutes at least while we’re healed
As our bones get much stronger
Our free time gets longer
Thanks very much Sally Field

1 comment:

Mary said...

I must say, Sally Field is small, but she can't be as small as the picture shows. It reminds me of the Katie Couric picture that had been doctored by advertisers. There was a significan difference. No way.